Great Lakes Home Remodeling Named a 2026 Customer Satisfaction Leader by Qualified Remodeler

Qualified Remodeler has named Great Lakes Home Remodeling one of its 2026 Customer Satisfaction Leaders. Companies earn a spot on the list through verified survey results from their own customers, rather than through nominations or applications. Our results were a 94 percent all-time recommend rate and a 95 percent recommend rate for 2025, across 828 completed jobs. The magazine also interviewed CEO Doug Farr about how the company earns those scores.

How the List Is Built

The recommend rate comes from GuildQuality, an independent firm that surveys remodeling customers after their projects are finished. GuildQuality sends the survey, collects the answers, and reports the results. Each customer is asked whether they would recommend the company to a friend.

Great Lakes Home Remodeling's 94 percent all-time rate covers every project GuildQuality has surveyed for us, and the 2025 rate came in at 95 percent. Those projects span roofing, siding, gutters, and window installations across Ohio and Michigan. Qualified Remodeler published the industry-wide findings in The 2026 Customer Satisfaction Report.

Doug Farr on Communication

When the magazine asked for one best practice behind the results, Farr talked about how the company keeps customers informed from the first appointment to the final walkthrough.

"One of the best practices at Great Lakes Home Remodeling is our commitment to clear communication and accountability. We focus on setting proper expectations, keeping customers informed throughout their project, and following through on our commitments. This approach helps build trust, creates a better customer experience, and has contributed to our high customer satisfaction, referral rates, and continued recognition through industry awards."

Qualified Remodeler also asked every company on the list about artificial intelligence. Great Lakes uses it in marketing, branding, and its call center, including lead management, customer communication, and after-hours call handling. Farr said he expects it to help most with customer communication, employee training, and reducing paperwork, so project managers and crews can spend more of their day on the jobs themselves.

The full interview is in Qualified Remodeler's 2026 Customer Satisfaction Leaders feature on Great Lakes Home Remodeling.

Other Recognition This Year

The same magazine placed Great Lakes Home Remodeling on its 2026 TOP 500, its annual ranking of the largest residential remodelers in the country. Earlier in the year, the team earned back-to-back GAF President's Club Awards, and in the fall the Better Business Bureau gave the company a 2026 Torch Award for Ethics.

Using Recommend Rates When You Hire a Contractor

Online reviews give a useful picture, but a business can choose which customers it asks to leave one. An independent survey goes to every customer. If you are comparing roofing, siding, or window contractors in Toledo, Cleveland, or Detroit, it is fair to ask each one whether it uses a third-party survey firm and what its recommend rate has been over the last few years. A contractor that tracks the number should be able to tell you.

Thank you to Qualified Remodeler for the recognition and to GuildQuality for running the surveys. Thank you also to the homeowners who took the time to fill them out. Their feedback, good and bad, shapes how our crews and project managers work on the next job.